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"Latvijas balzams" (LB) has "foot in door" in U.S. with its black currant libation

Photo: Ieva Čika/LETA.
 RIGA, Jan 28 - Justs Dzedons, director of the export division at the alcoholic beverage producer "Latvijas balzams" (LB), informed "Nozare.lv" today that at the end of last year it began exporting its "Rīgas Melnais balzams ar upeņu garšu" to the United States, and now it is preparing to present the unique libation at the prestigious "Wine and Spirits Wholesalers of America 70th Annual Convention & Exposition" in Orlando, Florida this spring.

"As of now we have sent to the U.S. one relatively small shipment, as this is a new drink for a specific market, and we are conducting a detailed market and consumer demand survey. Figuratively speaking, we have our foot in the door and are planning to open it wider," Dzedons explained.

As for the Orlando exposition, he said that meetings with several potential clients have already been set up.

Sales last year on both local and foreign markets for LB's ''Rīgas Melnais balzams'' (black balsam) and "Rīgas Melnais balzams ar upeņu garšu'' (black currant flavor) were up 19%, reaching 1.205 million liters.
leta.lv
29-01-2013
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